Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective
The campaign is a part of its annual IP - CenturyHeroes in association with Sociowash
The agency’s Youth marketing arm – YouthBeat will manage the program in sync with the brand’s objective to tap into the student community and associate closely with them