Goenka stated the synergy benefit will mainly come from advertising revenue while the subscription revenue synergies will depend on the amendments that TRAI makes to the NTO
Quint Digital Media will invest Rs 1.84 crore while News Laundry Media will invest Rs 2 crore in Spunklane
Expenses jumped 17.41% to Rs 23.6 crore from Rs 20.1 crore
ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way
Apurva Kothari will lead Ultra HNI/ Family Office & offshore business; Srinivas Mendu to head business in the south & Narender Reddy to oversee investment advisory function
Dusane has over 2 decades of experience in marketing and growth
The agency will be responsible for all PR activities concerning the hotel
The one-day event will showcase WPP’s holistic eCommerce offering via a series of keynotes and workshops
The campaign has been conceptualised by Lowe Lintas
Dwivedi has replaced Shashi Shekhar Vempati as the Prasar Bharati CEO
He will be the face of Religare’s integrated brand & marketing campaigns across all platforms
Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers
The Nov 14 edition saw the front page of the newspaper with these shortlisted articles
Teach for India is the on-ground partner to amplify the campaign
Prior to this, he was with Publicis Media as Senior Business Director, Media and Client Consulting
He was earlier Head of Marketing at Asian Paints
Nickelodeon has launched a dedicated microsite to encourage kids to share their wants and thoughts
The video features vignettes showing special moments in the lives of various men
The brand has unveiled its new digital film as part of its Children's Day campaign #AcheRahoSadaBachheRaho
Broadcasters had earlier notified the government that they needed a space of 100 MHz between 5G and their services to ensure the quality of their transmissions
Prior to this, Pritchett worked at VMLY&R as Senior Art Director and at Dentsu as Art Director
The account was won after a keenly contested multi-agency pitch
Kapoor departs after being with the company for six years
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
In a conversation with e4m, Neha, Chief Marketing Officer at Pizza Hut, shares insights on the brand’s recent initiatives, its marketing strategies and more
Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations
It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood