The Infinity Stones of influencer marketing
Guest Column: Ajay Kulkarni, Business Head of Barcode Entertainment, shares tricks to make influencer-led campaign a success
Date-wise News
Polycab becomes official partner for ICC global events in 2023
The brand will be a partner in all major men’s and women’s ICC events
Dipankar Mukherjee joins Volvo Car India as Head of Marketing and PR
He replaces Amit Jain moved to a regional role within the organisation
‘We would like to be seen as the best client servicing agency in India’
Advertorial: Anita Kotwani, CEO, Carat India, spoke to us about the company’s mission and vision for India, addressing client requirements and much more
Anish Mehta announces launch of AI-based creator tech platform Animeta
Animeta’s founding investors include Rajesh Kamat, the Managing Director of KKR’s Asian Media & Entertainment Platform, Emerald Media, and Sameer Manchanda, a serial Media Entrepreneur
Wipro’s Bidyabrata Biswas joins edtech startup SkillArbitrage
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
Sidharth Kiara wedding brings out a 'baraat' of brands on Twitter
From Netflix to Myntra, brands gushed as they wished the couple on their wedding
IPL 2023 on connected TV: An irresistible proposition for viewers as well as advertisers
Advertorial: With free streaming, the viewership of the game is set to reach never-seen-before levels
AIDCF vs TRAI: Kerala HC pushes NTO 3.0 hearing to Feb 22
The matter will now be heard on February 22, 2023
S8UL and Global Esports join hands to bolster Valorant ecosystem in India
The alliance marks S8UL’s arrival into Valorant
Amitesh Banerjee named SVP at BeanstalkAsia
He completed a 14-year successful assignment in integrated communications with the Seychelles Marketing Board as Head of Communications
Magnite announces next gen CTV & OTT monetisation platform
Magnite Streaming provides media owners and broadcasters with industry-leading supply optimisation tools
Warner Music India to acquire a majority stake in Divo
This investment helps Warner Music India have a leading presence in the entertainment sector across the country.
Team Pumpkin bags digital mandate for Casio Electronic Musical Instruments India
The agency will handle the social media management for the brand
Tata Motors Commercial Vehicle Range: The rage at Auto Expo 2023
Advertorial: At Expo 2023, Tata Motors had the largest display of vehicles, concepts, and solutions for both people and cargo mobility
Wunderman Thompson India appoints Richa Dholi as VP, Strategy Planning
Richa will be the strategy lead on Wunderman Thompson India's Unilever brands
Krishna Ramachandran joins TVS Capital Funds as Managing Partner & COO
Ramachandran was till recently Managing Director at Accenture
Dr. Sudhanshu Trivedi joins the jury panel of the upcoming ENBA Awards
The jury this year will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.
Microsoft-Google AI war intensifies: Now ChatGPT incorporated in Bing & Edge
AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
Gaurav Gandhi elevated to APAC head, Prime Video
Sushant Sreeram to transition to the role of Country Director, India
Hey Google, how does Bard impact advertisers and the future of search?
Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
MIB took care of 265 OTT grievances under digital media code: Anurag Thakur
As per reports, the minister informed the Lok Sabha that PIB had tackled over 1,100 cases of fake news
Snap’s growth engine slows down globally, India bucks the trend
Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter