NBDA expects swift action from BARC on I&B raw data missive
Asks ratings body why it didn’t proactively disclose the MIB order
raw-level-data
'Access to Raw Level Data big boon for news broadcasters'
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
RLD in broadcasters' hands will reduce chances of tampering, says industry
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better