raw-level-data

NBDA expects swift action from BARC on I&B raw data missive

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Asks ratings body why it didn’t proactively disclose the MIB order

exchange4media Staff Sep 5, 2023 8:25 AM

'Access to Raw Level Data big boon for news broadcasters'

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Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost

Naziya Alvi Rahman & Sonam Saini Aug 24, 2023 8:54 AM

RLD in broadcasters' hands will reduce chances of tampering, says industry

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Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better

Naziya Alvi Rahman & Sonam Saini Aug 23, 2023 8:37 PM