Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers

Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM

Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

Himesh Reshammiya is the celebrity guest for this season of the on-air reality singing show

exchange4media Staff Jan 29, 2020 3:20 PM