Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Amarpreet Singh Saini, Business Head Zee Biskope & Big Ganga, ZEEL and Samrat Ghosh, Cluster Business Head, East ZEEL, talk to us about the launch of Bhojpuri movie channel, Zee Biskope