Experts explain why regional radio is the next big target for brands and advertisers in the coming years

Tanya Dwivedi Apr 6, 2023 9:09 AM

Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country

Nilanjana Basu Dec 2, 2022 8:45 AM

Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language

exchange4media Staff May 24, 2021 12:38 PM

TV9 CEO, Barun Das, spoke to e4m Editor Naziya Alvi Rahman about the network's growth and the importance of regional markets

exchange4media Staff Jul 2, 2020 8:39 AM