Why more & more advertisers are tuning into regional radio stations
Experts explain why regional radio is the next big target for brands and advertisers in the coming years
regional-markets
Why regional marketing is the big gamechanger
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Crucial to use the right communication for brands in regional market: Karthik Srinivasan
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
AcneStar face wash launches digital campaign with regional influencers
The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language
Investment comes cheaper during recession: Barun Das, TV9
TV9 CEO, Barun Das, spoke to e4m Editor Naziya Alvi Rahman about the network's growth and the importance of regional markets