retail-marketing

Why retail media is the hottest new kid on the digital media block

Vidhu Sagar?blur=25

Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy

Vidhu Sagar Mar 29, 2023 10:19 AM

How retailers will spend their marketing money in 2023

marketing?blur=25

Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM

'We have made digital an integral part of Tupperware's sales strategy'

Vivek Chaturvedi?blur=25

Tupperware Associate Director - Brand Marketing Vivek Chaturvedi discusses how digital has taken center stage in the brand’s journey along with their plans to extend the on-ground retail network

Mansi Sharma Jun 10, 2021 8:47 AM