retail-sector

Online retail continues to outperform despite lockdown’s adverse impact

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The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels

exchange4media Staff Aug 16, 2022 2:32 PM

'We have made digital an integral part of Tupperware's sales strategy'

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Tupperware Associate Director - Brand Marketing Vivek Chaturvedi discusses how digital has taken center stage in the brand’s journey along with their plans to extend the on-ground retail network

Mansi Sharma Jun 10, 2021 8:47 AM

News bulletin & feature film preferred by advertisers of retail sector on TV: TAM AdEx

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Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019

exchange4media Staff Feb 8, 2021 8:53 AM

Is India going the D2C way for brands?

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Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving

Tasmayee Laha Roy Mar 4, 2020 8:21 AM