Online retail continues to outperform despite lockdown’s adverse impact
The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels
retail-sector
'We have made digital an integral part of Tupperware's sales strategy'
Tupperware Associate Director - Brand Marketing Vivek Chaturvedi discusses how digital has taken center stage in the brand’s journey along with their plans to extend the on-ground retail network
News bulletin & feature film preferred by advertisers of retail sector on TV: TAM AdEx
Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019
Is India going the D2C way for brands?
Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving