Tata Play Binge adds Planet Marathi, NammaFlix and Chaupal
Tata Play Binge now offers 16 OTT platforms
Date-wise News
Sony Entertainment Television acquires rights for MasterChef India
The show is produced and distributed by Endemol Shine India
Anurag Thakur launches Bharat24
The channel went live on August 15
ACC launches #BuildingIndia campaign commemorating India’s 75 years of Independence
The campaign features iconic architectural structures built with ACC’s products
Plum appoints Sasha Abraham as its Head of Brand
Abraham was eralier the Marketing lead for Women’s Cricket and International Sports at Star Sports
Britannia Good Day’s new TVCs encourage all to celebrate small moments of happiness
#EverydayCelebrations campaign is created by McCann Worldgroup
GroupM’s Kinetic creates 3D OOH for Thums Up campaign
Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign
Online retail continues to outperform despite lockdown’s adverse impact
The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels
Goodknight’s latest TVC cheers moments spent with family
The campaign is meant for Goodknight Jumbo Fast Card
‘In the era of global challenges, it is important for PR companies to unite their efforts’
Nvard Melkonyan, one of the founders and the Chairman of the Board of Armenia-based SPRING PR, shares her journey, challenges she overcame & the future of PR in Armenia and the world over
Anuj Poddar elevated as MD & CEO of Bajaj Electricals
Shekhar Bajaj to continue as Executive Chairman
Porter unveils first brand campaign ‘Delivery Hai? Ho Jayega’
The campaign has been conceptualized and created by 22feet Tribal Worldwide
HDFC Bank launches 'Vigil Aunty' campaign to promote freedom from fraud
Anuradha Menon of Lola Kutty fame will be the protagonist of this campaign
Employee health insurance platform Plum names Sasha Abraham as Head of Brand
Abraham was recently Marketing Lead for Women’s Cricket and International Sports at Star Sports
‘It's essential that I think beyond my team and on behalf of the entire company’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Prachi Chavan, Account Manager, Ruder Finn India, talks about content which will never go out of style and enhancing brand awareness
FIFA Council suspends All India Football Federation
The suspension means FIFA U-17 Women’s World Cup 2022, scheduled to take place in India on 11-30 October 2022, cannot be held in the country as planned
News18 Network launches channel for Jammu/Kashmir/Ladakh/Himachal
Network18 becomes the first national news network to commence a news channel from the region
Divya Bhaskar launches ‘Sachi Vaat Bedhadak’ campaign
For this campaign, Divya Bhaskar has joined hands with One Advertising and Communication Services
L&K Saatchi & Saatchi India appoints Shitu Patil as Head Of Art & ECD
Patil will be based out of Mumbai and report to both Kartik Smetacek and Rohit Malkani
Publicis Worldwide India appoints Oindrila Roy as Managing Director
Roy will report to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide, India
'Every industry expected to be disrupted by digital era will be impacted by metaverse too’
At e4m TechManch, industry experts discuss ‘Marketing in the Metaverse: How Brands are Engaging in Virtual Worlds’ in a panel discussion held in a metaverse
Ogilvy & Hercules Cycles get Rishabh Pant to ‘find his tribe’
The campaign encourages boys to find the kind of people who understand their quests
‘A world with frictionless content discovery will be far more impactful’
At e4m TechManch 2022, Devika Sharma, Director - APAC - O & O Business, InMobi, shared interesting insights during a keynote address on digital content consumption and more
‘There is a change in the way brands are accessed by consumers’
Kaushik Mukherjee, Co-founder and COO of SUGAR cosmetics, spoke at e4m TechManch about how a brand should evolve while maintaining core values
Creativity solves the complexity of the evolving tech-led world: WPP’s David Dahan
Dahan was speaking at e4m TechManch 2022
I have never seen revenue as a challenge: Bharat 24 CEO Dr Jagdeesh Chandra
Bharat 24 went on air yesterday. CEO and Editor-in-Chief Dr Jagdeesh Chandra talks about the channel and more
It is a beta-world, keep learning and doing more: Sudhanshu Vats
The Deputy Managing Director of Pidilite Industries delivered a keynote address on ‘Effective Roadmap for Digital Transformation’ at e4m TechManch 2022