The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
The digital film is part of Swiggy’s ‘Yeh Se Leke Woh Tak’ campaign
The campaign is anchored to the company’s ‘You are the difference’ theme
Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG
This is the first time that the couple has come on the screen together
Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam
The association has been forged to promote the brand ethos of Max Life