saibal-biswas

e4m OOH Conference 2023 to shine the spotlight on traditional out-of-home advertising

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Experts to deliberate on the evolving OOH ecosystem, the challenges & opportunities and road ahead on May 17

exchange4media Staff May 15, 2023 8:54 AM

‘Ads on TV news as a genre help drive brand reach or saliency’

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Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy, talks about adopting a customer-centric approach for the brand’s marketing strategy

Imran Fazal Apr 18, 2023 10:08 AM

‘Marketing is about not only meeting customer needs but also altering their behaviour’

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At the e4m-Pitch CMO Summit, industry stalwarts discussed strategies to make the most of the 'season of opportunity'

exchange4media Staff Sep 26, 2022 2:03 PM

MediBuddy appoints Saibal Biswas as Head of Marketing

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Biswas has over 16 years of experience in the marketing domain

exchange4media Staff Jun 28, 2022 12:15 PM

Hopscotch appoints Saibal Biswas as VP & Head of Marketing

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Prior to Hopscotch, Biswas served as Vice President-Marketing at Hotstar International, The Walt Disney Company

exchange4media Staff Feb 16, 2022 11:14 AM