e4m OOH Conference 2023 to shine the spotlight on traditional out-of-home advertising

e4m-OOH Conference is back with its 4th edition this year! The conference will be held on May 17-18 in Mumbai and is set to explore the future of the OOH ecosystem. The much-awaited conference will bring together industry veterans, brand leaders and top experts under one roof to discuss on the growth of OOH, how brands engage with the vivid range of consumers today, opportunities, challenges and the road ahead. The summit gives marketers an opportunity to directly communicate with industry experts, marketers, innovators, and others involved in the OOH advertising industries.

On Day 1 of the e4m OOH Conference 2023, which is scheduled for May 17, industry leaders and experts from the OOH ecosystem will share insights on a wide range of topics under the theme ‘Traditional OOH’. The conference will see seasoned experts sharing insights on evolving out-of-home advertising strategies and the growth of OOH ecosystem. The great minds will discuss how the OOH industry and brands are bouncing back after a brief lull and explore what the sector has in store for the future.

Apart from astute leaders taking centre stage at the e4m OOH Conference, several seasoned experts will also explore the exciting new practices in OOH and discuss the power of content & design. The e4m-OOH Conference will include a mix of standalone speakers, fireside chats and panel discussions.

The event will kickstart with a welcome address by Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media. Following the welcome note, Sam Balsara, Chairman, Madison World will share insights on the main theme of the conference’ OOH Fast Forward’. The next would be a Leadership Address by Shubhranshu Singh, Vice-President, Marketing, Domestic & IB, Commercial Vehicles Business Unit, Tata Motors on the topic ‘From Innovation to Actualization: Unravelling Exciting New Practices in OOH’. The leadership address will be followed by an expert opinion by Arijit C., Vice President (Strategy & Creative), Kinetic India on the topic ‘Innovative vs Iconic: The Modern Challenge for Meaningful Messaging’.

The next would be a panel discussion on the topic ‘The World of Dynamic Macro Advertising and Where OOH Fits In’. The panellists include Jignesh Dawda, VP – Marketing, Bandhan Mutual Funds, Pradeep Srinivas, GM-Head Marketing, Mercedes Benz, Saibal Biswas, Head of Marketing, Partnerships & Public Relations, MediBuddy and Ashish Bajaj, Chief Marketing Officer, Narayana Health. The session will be moderated by Rachana Lokhande, Founder, Glocal Bridge.

Following the panel discussion, Jayesh Yagnik, CEO, MOMS Outdoor Media would share insights on the topic ‘OOH: Proving its Agility and Resilience’ while Irvinder Kaur Ray, Executive Director, Risk Advisory, Deloitte India will speak on ‘Media's Role in the New Ecosystem of Experiential & Outdoor Advertising’.

Later in the day, PG Aditiya, Founder, Talented Agency, would shed light on the topic ‘Aesthetics of OOH’. The Day 1 of e4m OOH Conference 2023 would conclude with an address by Kurnal Rawat, Creative Director, Landor & Fitch India on the topic ‘Power of Content & Design’.

e4m OOH Conference 2023 is a great opportunity for out-of-home (OOH) professionals to engage, learn, network, and collaborate. To ensure you don’t miss out on valuable insights from industry veterans, click here to register: https://e4mevents.com/ooh-awards-2022/delegate-register#del