Sapangeet Rajwant moves on from Viacom18
Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing
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The Advertising Club re-elects Partha Sinha as President
The announcement was made at the 68th Annual General Meeting of TAC
We have not cut marketing budget for Big Boss: Sapangeet Rajwant, Viacom18
The channel has released ‘Ab Paltega Scene Kyuki Bigg Boss Dega 2020 Ko Jawaab' campaign for the show that starts on October 3
Marketing TV shows in the times of COVID
Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains
COLORS urges people to find ‘missing selves’ in new brand film
The film #InsaanHuaUnlock has so far clocked over 750K impressions across social media platforms of the channel
Recounting COLORS most notable marketing innovations of 2019
From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories