This shatters the previous record of 4.4 crore during the India vs South Africa match earlier this month

e4m Staff Nov 16, 2023 9:17 AM

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform

exchange4media Staff Aug 29, 2022 5:33 PM