MullenLowe Lintas India recognized as one of 100 best companies for women in India
The list is compiled by Avtar and Seramount
Date-wise News
Tata Tea Agni Leaf unveils campaign for Chhath
Launches a special music video celebrating the festivities, as well as special packs
NBA & NEWJ announce partnership
NEWJ will produce and distribute a variety of short-form NBA content
Adani Sportsline names Sanjay Adesara as CBO
Adesara comes from Adani Wilmar
Greenwashing no more: ASCI issues draft guidelines for environmental claims in advertising
The draft guidelines are open for public feedback until the 31st of December 2023
Cipla Health calls for review of Rs 200-crore media account
Madison is the incumbent agency
We have grown 80-85% in 2022: Vijay Dev, Bacardi India
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Shraddha Kapoor dares to 'eat like a Glamm girl' for MyGlamm this Diwali
The campaign is centred on self-confidence, indulgence, and staying glamorous effortlessly
Lowe Lintas' Sagar Kapoor calls it quits
Kapoor was the Group Chief Creative Officer – Global Brands
Akhil Akkineni talks about carrying forward the legacy of craft in film for FitFlop
The new campaign series features five icons who have carved a niche for themselves
No destination is too far, says Ashok Leyland in its tribute to India's truckers
The Diwali brand film by Schbang is done up in the style of India's colourful tradition of truck art
Nikunj Garg joins NDTV 24x7 as Senior Managing Editor
Garg was previously with the Times Group as the Managing Editor of Mirror Now, and Times Now
Swiggy Instamart scores a marketing win during ICC Cricket World Cup 2023
The campaign is leveraging cutting-edge adaptive technology to woo cricket fans
The OEM advantage: Cutting through a crowded field
Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues
5.3 crore tune in to watch the nail-biting Ind vs NZ semis
This shatters the previous record of 4.4 crore during the India vs South Africa match earlier this month
How is the festive season going for influencer marketing industry
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
The 50AT: Virat Kohli’s century scores a win in the marketing playbook too
From Zomato and Swiggy to Netflix and Google, several brands took to their social media handle to congratulate the cricketer for the historic innings
The Maddies 2023 Jury meet to be held today in Mumbai
An esteemed panel comprising industry heads and experts will convene to choose the final winners across categories
'Blockbuster win!': Brands celebrate Team India's epic race to World Cup final
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand