Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?
The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles
In a unique take on household equality, Anu changes name to Anil to see ‘if this is what it takes to get men to #ShareTheLoad’
The heart-warming film shows how different family members are taking part in chores during these times
Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores