sharetheload

Ariel’s Share The Load: The idea, inspiration & intent

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Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign

Sohini Ganguly Apr 11, 2024 8:57 AM

Cannes Lions: The quest for gender equality behind BBDO’s entries this year

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BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?

Kanchan Srivastava May 11, 2022 7:55 AM

Ariel India ‘See Equal’ campaign makes its way into matrimonial classifieds

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The campaign encourages prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles

exchange4media Staff Apr 25, 2022 11:51 AM

Comedian Anu Menon changes name for Ariel’s #ShareTheLoad campaign

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In a unique take on household equality, Anu changes name to Anil to see ‘if this is what it takes to get men to #ShareTheLoad’

exchange4media Staff Mar 14, 2022 12:19 PM

Ariel's new film shows how families are multiplying love when they #ShareTheLoad

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The heart-warming film shows how different family members are taking part in chores during these times

exchange4media Staff Jun 14, 2020 10:00 AM

Ariel launches 4th instalment of 'Share the Load' campaign

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Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores

exchange4media Staff Mar 16, 2020 8:55 AM