e4m Play Awards: HUL & Mindshare bag top honours
Amazon Prime Video leads in number of metals
Date-wise News
American Express names Manoj Adlakha as SVP and International Head, Customer Marketing
Sanjay Khanna takes over as interim CEO
In the lifestyle sector, PR conveys brand attributes: Amitabh Saksena
Saksena, Founder and MD, Actimedia PR & Digital, on the 22-year-long journey of the company and how he envisions the indigenous and home-grown PR firm landscape to be in the next five to seven years
Raveena Tandon is brand ambassador of Prabhu Shriram Premium Agarbatti and Dhoop
The brand aims at integrating all the Indian ethical principles and ethos of Ramayana into the products
The Script Room completes three years
The advertising outfit has more than a hundred ad films to its credit
Bloomingdale PR celebrates Mother’s Day by honouring employees' mothers
The agency also made special video messages and gifted hampers with ‘World’s Best Mom’ written on it
Blue Lotus Communications wins PR mandate of NIC Honestly Natural Ice Creams
The mandate was won following a multi-agency pitch
Vijay Ganeshan joins WayCool Foods as Head-PR & Corporate Relations
Prior to this, Iyer was with MCX
Unacademy celebrates motherhood with ‘Meri Pehli Academy’ campaign
The campaign conveys the brand's promise of being a lifelong ally to learners at every step of their journey along with their mother
Car24 launches tech mascot CAR-LEE
The tech mascot will be visible in many different forms, the company shared
Louis Vuitton onboards Deepika Padukone as new house ambassador
Padukone stars in the brand's first leather goods campaign for the Maison
APL Apollo launches new brand campaign with Tiger Shroff
The TVCs go with the tagline ‘Never Cracks Under Pressure’
Bringing cookieless engagement to programmatic
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more
Ritesh Mishra named Managing Director for Marks & Spencer Reliance India
James Munson, who led the India business for the past five years, will now be M&S International Retail Director in the UK
Why gaming firms are going big on IPL?
Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL
Truecaller appoints Shiladitya Mukhopadhyaya as Global Head of Enterprise Solutions
Prior to this, Mukhopadhyaya was Vice President of Sales at CleverTap
MIB widens scope of Sports Act
As per a recent notification, all cricket Test matches are now under the Sports Act’s ambit
We have a culture of excellence at the agency: Dheeraj Sinha
exchange4media caught up with Sinha, CEO of Leo Burnett - South Asia and Chairman of BBH India, on the sidelines of Goafest 2022
Nominations open for inaugural e4m Real Time Programmatic Advertising Awards
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
Batjuban Nongbet quits Amazon Prime Video to rejoin Voot as VP
Batjuban's stint at Amazon Prime Video lasted for eight months
Creating conversations with consumers is our key objective: Achint Setia, Myntra
Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more
NTO 2.0: TRAI evaluates if first of the twin conditions is independently implementable
In a consultation paper, the regulatory body has agreed that the television broadcasting sector is facing challenges not only due to pandemic but also due to other geopolitical conditions
e4m The Streaming Summit 2022 today: Industry experts to deliberate on evolution of OTT
Experts to share insights on the growth of the OTT industry across India, understanding its consumer base and more
Cannes Lions: The quest for gender equality behind BBDO’s entries this year
BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?