While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Adavi, the VP of Monetization, Strategy and Partnerships at VerSe Innovation, spoke about creating opportunities for users, creators and brands on the Josh app
Using body extraction, the users can place themselves in whimsical scenarios and play around with sizes and proportions for a fresh and novel creative process and experience
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app
Changa has recently introduced a slew of AR (Augmented Reality) filters, video editing functionalities and face mask stickers
Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life
The singer's association with the app will last till the end of the year
The partnership will allow the short video app to use feature Koinage's music library on the platform
Chingari has become the first short video app globally to make short videos shoppable via AI/ML
The functionalities have been conceptualized and tailored to meet the requirements and desires of India’s pool of young video creators
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next
The platform has already onboarded more than 200 famous content creators, including Faisal (Faisu) Shaikh and Sameeksha Sud
Guest Column: Vigyan Verma, Founder, The Bottom Line (Brand Impact Solutions) writes on the TikTok ban and how it has affected the short video app category