Hindi GECs gear up for new shows as life on TV sets back to normalcy
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
soaps
Dettol Toilet Soaps top advertising brand in Week 33
Hindustan Unilever continues to dominate list of top advertisers, as per BARC weekly data
Margo soaps' new film is an ade to its 100-year journey
The campaign has been conceptualized by Network Advertising
Reckitt topples HUL again to dominate top ten advertisers list: BARC week 19
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
The legacy lives on: Remembering Anil ‘Billy’ Kapoor
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
The pH battle continues: Will a rebuttal by HUL go in Sebamed’s favour?
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
New brands start advertising as lockdown norms ease
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
Reckitt Benckiser replaces Hindustan Lever to become the top advertiser in week 15: BARC
The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15
First week of COVID-19 saw 4.81% jump in ad insertions: BARC India
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category