sonia-gandhi

Storia ad controversy: Did the brand cut it wrong in terms of strategy and execution?

Storia ad?blur=25

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

'Govt spending on publicity an investment for the country’s future'

Advertising?blur=25

Guest Column: Mukesh Gupta, Chairman-Managing Director Graphisads, says rather than reducing ad expenditure, it’s time for the government to create awareness about COVID-19 precautionary measures

Mukesh Gupta Apr 9, 2020 4:59 PM

IBF: Stopping government ads on TV will kill the sector

IBF?blur=25

IBF has said it will resist any move by the government to undercut revenue for government advertising as many of the member channels will lose substantial revenues and will be compelled to shut down

exchange4media Staff Apr 8, 2020 4:28 PM

NBA President Rajat Sharma condemns 'demoralizing' suggestions to impose ban on media ads

NBA?blur=25

Sharma contended that the move to ban ads completely is not only ill-timed but highly arbitrary

exchange4media Staff Apr 7, 2020 6:29 PM