IBF has said it will resist any move by the government to undercut revenue for government advertising as many of the member channels will lose substantial revenues and will be compelled to shut down
Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry
As part of the mandate, the agency will be responsible for planning and buying across all offline and online platforms for their corporate and need-based campaigns
Balwani, Director, Brand & Communications, Vedanta Group, talks about her journey, role of organizational structure in building equity, gender neutrality and inclusion in the industry and more
Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer
Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media
The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off
Hyper Connect Asia, co-founders, Ankur Pujari and Kiran Khadke speak to exchange4media on their journey so far and surviving in times of the Coronavirus
A joint statement issued by the publishers says sensitisation drives have been undertaken to apprise readers of the safety measures deployed at every level to make the newspaper safe in their hands