RevAtlas' Sandeep Sarma joins Xiaomi India as senior marketing manager
Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Mi India shared the information on Twitter
Date-wise News
Anita Nayyar moves on from ZEE5 India
Prior to ZEE5 India, Nayyar was with Havas Media India as CEO of India and Southeast Asia
Hindustan Unilever's ad spends increased 1% to Rs 4,737 crore in FY21
The company's reported turnover for FY21 was up by 18% at Rs 45,311 crore
YouTube Shorts garnered 6.5 bn daily views as of March: Sundar Pichai
Alphabet and Google CEO was speaking to analysts during the Q1 earnings conference call
Ricron Panels awards integrated comms mandate to Beeing Social, Mavcomm Consulting
A resonance in vision is the reason why Ricron offered its business to the agencies, said company director Rahul Chaudhary
IPG reports revenue decline from India, China in Q1 2021
The company announced that while its China and India revenue dropped, it had strong gains in Australia and Singapore and saw organic growth in LatAm
Team Pumpkin bags PR, Social Media mandate for Order Management Plus
The agency will be involved in the planning and execution of all outward media communication and take responsibility for online marketing and advertising programs for the brand
Cheil India faces flak from the industry over alleged flouting of Covid norms
In the light of two covid deaths of its employees, the agency has been criticised for allegedly asking its people to work from the office
Radio City announces partnership with Mumbai Indians
As part of the partnership, Radio City has amplified Mumbai Indian’s campaign thought of ‘Yeh hai har Indian ki family’ on-air and on digital
Nickelodeon lines up summer-special content for kids
The channel's #NicktoonsKaSummerDose lineup will feature all-new episodes, movies and engaging activities for kids
Salman Khan movies are a pan India phenomenon: Manish Kalra, ZEE5
Kalra, ZEE5 India Chief Business Officer, talks about the platform's special combi offer with ZEEPlex ahead of 'Radhe' release
Martin Uhlarik named Global Design Head at Tata Motors
He takes over his new role from Pratap Bose who has chosen to pursue opportunities outside the company
Sushi, croissants & cupcakes on gulab jamun-loving Swiggy Uncle's platter this IPL
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
We were better prepared with our plans for IPL this year: Khushnooma Kapadia, Marriott
Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL
Storia ad controversy: Did the brand cut it wrong in terms of strategy and execution?
Advertising experts weigh in on the spot that had to face ire from the Congress party
Are we expecting too much from celebs in this pandemic?
Where some have drawn criticisms for being ignorant about the seriousness of the pandemic, celebs like Sonu Sood and Pat Cummins are being praised for doing their bit in the fight against coronavirus
After second round of layoffs, BCCL announces second round of pay cuts
A fresh mail was sent to journalists from the chairman’s office with the subject line ‘Password for your salary revision letter’
Will news continue to grow despite a likely TV AdEx dip in second wave?
According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter
The rise of TVOD in the Indian OTT market
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
Will edtech’s big ad blitz at IPL pay off?
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication