Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively
The refreshed app will allow users to discover the most relevant cricket content anytime, anywhere
As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes
The second edition of the Sportstar Aces awards will be held on January 13 in Mumbai