The power of personal branding
Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers
sridhar-ramanujam
GoAir rebranding: Fresh approach or an exercise in haste?
Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public
brand-comm Public Relations wins PR mandate for The Little Gym
The mandate covers strategic counselling and planning, media relations, advocacy, reputation management and thought leadership in the childcare and development space