Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
The brand has also developed 10 exclusive ‘Dhoni mood’ stickers for each singles pack
ITC's noodle brand has been onboarded as snacking partner for the league
The new TVC communication launched for YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce
The TVC will run across all GECs in eight languages
A digital collage of brand ambassador Dhoni was created using his pics shared by his fans
The company has ramped up production to ensure supply that will help meet increasing consumer demand