Manoj Tiwari inaugurates B4U’s new North Office
The office is located in Windsor Grande, Noida
Date-wise News
Max Protein returns with 'Protein Police' for launch of its protein powder range
The campaign is created by Schbang Delhi
Manorama News VMR Survey provides election insights
This survey provided comprehensive insights into the upcoming elections, offering predictions on both vote share and seat positions
NBA & Bhaane launch e-comm site for league merchandise
The collaboration is a multiyear deal
Haldiram's Diwali campaign is about the tradition of gifting
The campaign is named ‘Tyohar ke har tohfe me, Haldiram's
CarDekho Group elevates Charu Kishnani as Chief Marketing Officer
Charu has been with the company since its inception 15 years ago
Runwal Group unveils Diwali brand film – Where New Stories Begin
The film focuses on bringing back the spirit of Diwali of celebrating with one’s family
Disney+ Hotstar makes PKL season 10 free for mobile users
The league will start Dec 2, 2023
Sleepwell elevates Ajay Pandey as VP-Marketing
He has been with the company for over 10 years
Havas acquires majority stake in PR Pundit
The firm will be rebranded as PR Pundit Havas Red
Greenlam Industries celebrates inner beauty in Diwali campaign
The digital film has been produced by The Titus Upputuru Company
Meta to ban political advertisers from using Generative AI
The move is to curb the spread of election misinformation
TERI ropes in Tanmana Rath to lead communications and stakeholder management
Prior to this, she was with Happy @ The Good Edge
Publicis Groupe India appoints Kedar Teny as Chief Product Officer
Prior to this, Teny was CEO of Lowe Lintas India
L&K Saatchi & Saatchi hires Debanjan Basak as Executive Creative Director
Basak's earlier stints include Contract Advertising, Dentsu Creative, and Percept
Dentsu's Posterscope unveils Polycab India's refreshed identity through new OOH campaign
The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign
Anand Thakur named Head of Analytics, Data and Tech at GroupM Nexus in India
He joins the GroupM Nexus India team from Omnicom Media Group
Samsung dials up its 'tap to pay' proposition for Galaxy Watch6
The new campaign has been conceptualised by Cheil India
Ranveer Singh and Alia Bhatt seek a bang for their buck in new Make My Trip campaign
These films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot
Amazon posts 26% growth in ad revenue in Q3
The e-comm giant reported a 13% growth in net sales
Anmol Industries makes a case for chasing dreams in new ad
The ‘Swad Sapno Ka’ campaign has been created and conceptualized by Infectious Advertising
HiveMinds bags digital mandate for Wonderchef Home Appliances
The account was won following a multi-agency pitch and will be serviced by HiveMinds Mumbai office
This Diwali, Luminous Power Technologies celebrates unsung heroes who light up our lives
The campaign is conceptualized and executed by AutumnGrey
Ads that tell stories: How episodic campaigns are setting a new narrative
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Smita Salgaonkar exits Media.Monks India to join Google Cloud
She served as Country Manager - Data & Digital Media at the agency
Desi D2C goes global: Rocky road or swift flight?
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
e4m-Zee Media Business Leaders Meet: Experts decode the road ahead for Bharat-first brands
At the roundtable in Pune, top industry leaders discussed the growth of Bharat-first brands as they tap into the vast potential of India's emerging markets
Why Diwali is the best season for customer retention
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
'Tasting like a WOW!' Jasmeen Kaur teams up with Sunfeast Yippee Noodles
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration