tam-data

News: Ad volume up 14% in 2022 against 2019

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A total of 11400 brands advertised on news TV in the year, according to TAM report

exchange4media Staff Jan 16, 2023 9:05 AM

Edtech brands prefer TV over digital; Byju's top advertiser: TAM data

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TV ad volume of edtech brands grew 2.5-fold over the past one year while digital ad volume growth was up 1.5 fold in 2020 but has weakened now

Kanchan Srivastava Jan 3, 2022 1:02 PM

TV had over 4400 brands advertising in Nov 2021: TAM AdEx

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As per the data, overall ad volumes on TV dropped by 2% during Nov 2021 compared to Nov 2020

exchange4media Staff Dec 22, 2021 8:38 AM