At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
The campaign has been conceived by Wondrlab
The campaign's launch also aligns with the United Nations' International Year of Millets 2023
The multi-media digital campaign has been created and executed by Wondrlab
The Tata logo has been integrated into the final design, which will be used across online platforms, marketing collaterals and packaging