Sideways Play launches its first card game WordIt!
The game focuses on bringing fun and learning through the world of toys, games, art & craft
Date-wise News
NBDA says 'rolled data' fuelling war-mongering content, demands unrolled data from BARC
In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
Schbang appoints Kashyap Joshi as Executive Creative Director
Prior to this, Joshi was with Wunderman Thompson as Vice President and Senior Creative Director
JioCinema: 32mn tuned in to watch FIFA World Cup final
Over 110 million viewers watched the entire tournament on digital
MyGlamm launches TVC with Shraddha Kapoor for make-up range
The TVC has been conceptualised by Publicis Worldwide
Ezeepay onboards actor Jimmy Shergill as brand ambassador
Shergill will appear in multiple campaigns to be run across India
‘We need a holistic strategy where one focuses on full funnel’
Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
‘A brand is only as strong as the stories we tell, so create authentic brand stories’
Nairita Ghosh, Corporate Director – Corporate Communications, IHCL, was honoured with ‘Emerging Leader in Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
The Ad Club Bangalore announces Big Bang Awards 2022
The awards will be held in the first week of February 2023
Social and content commerce is an extension of what we do: Arun Devanathan, Myntra
Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
‘Programmatic gives you the ability to identify audience more sharply’
Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
Mondelez India unveils Madbury 4.0
The fourth edition of the campaign will pair up two users from anywhere in the country to come together and create their version of Cadbury Dairy Milk
Kiara Advani is Bajaj Almond Drops Hair Oil's new brand ambassador
The actor headlines the brand's latest 'Boring Nahi, Ban Ja Toofani’ campaign
Infobip names Ben Lewis as Vice President of Marketing and Growth
Among Lewis' immediate tasks include launching Infobip's One Communications Platform brand positioning across all audiences and channels to drive awareness
Ishaan Khattar and Ashutosh Rana team up for Dulux TVC
The ad has been conceptualised by Mullen Lintas Delhi
Punt Partners raises first round of capital from top investors, entrepreneurs
Punt Partners is a marketing technology startup founded by Sidharth Rao and Madhu Sudhan
Verve Media to handle social media marketing for iLY
The agency will look out for end-to-end solutions to establish the brand's name strongly in the market
Elon Musk asks Twitter: 'Should I step down?'
Musk promised that going forward all policy changes in the organisation will be decided through vote
Axis Finance approaches insolvency professional to stall Zee-Sony deal: Report
Raj Kamal Saraogi has been asked by the non-banking finance company, stating that Essel Mauritius' non-compete agreement with SPE Mauritius Investments is against an SC order of August 2022
82% of active internet users have online shopping and research experience: Amazon Study
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
Tata Soulfull promises ‘non-sticky’ treat in new campaign
The campaign has been conceived by Wondrlab
India is surely the highest in terms of ad growth: Shubhranshu Singh, Tata Motors
Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
Top broadcasters hike channel rates after 3 years: Report
A news report says that ZEE, Culver Max Entertainment and Sun TV Network have increased their a la carte and bouquet rates, and have filed their RIOs
Life in the time of layoffs: What lies ahead for the tech world?
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
Voice will shape the future of programmatic: Dimpy Yadav, Xaxis
Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on it
Programmatic ads can benefit brands and publishers in the long run: Arjun Mohan, UpGrad
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16