Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty

Shantanu David Apr 30, 2024 8:36 AM

This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers

Shantanu David Apr 24, 2023 9:19 AM

As part of e4m TechTalk, Dimpy Yadav, General Manager - Xaxis India, writes contextual advertising is re-emerging for delivering relevant & targeted messages to India’s audiences

Dimpy Yadav Mar 23, 2023 9:18 AM

As part of the e4m Tech Talk series, Mukul Kumar, Co-Founder & President, Engineering at PubMatic, shares how programmatic CTV buying and revenue can go to the next level

Mukul Kumar Mar 17, 2023 8:15 AM