Havmor Ice Cream becomes official ice cream partner for Gujarat Titans
Ropes in Hardik Pandya as brand ambassador
Date-wise News
InMobi names Aditya Varadarajan as head of Microsoft Advertising business in SEA
Varadarajan will be based in Singapore
Kalyan Jewellers announces Rashmika Mandanna as brand ambassador
Mandanna will be the face of the brand in south India
Bright Outdoor Media’s public issue oversubscribed 1.27 times
Shares of the company will be listed on BSE SME Platform on March 24
Lloyd launches new campaign with star couple Deepika & Ranveer
Conceptualised and created by McCann, the campaign is named ‘khayaal jo ghar ko ghar banaye’
Magicbricks launches campaign, reiterating promise to assist customers find dream homes
Unveils Video trilogy celebrating Chennai, Hyderabad and Bengaluru as real estate growth engines
Usha International partners with Mumbai Indians
This is the 10th consecutive year of the partnership
Navyāsa launches campaign with cricketers from Delhi Capitals, WPL
The campaign recognizes the many roles that every woman plays making them unique
Mark Zuckerberg announces new WhatsApp app for Windows
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
YAAP hires Nandita Saggu as Partner to drive growth in the Middle East
Prior to joining YAAP, she was the Chief Growth Officer at DViO
Mindshare wins Maruti Suzuki's account worth Rs 1200 crore
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
MarTech can brilliantly answer the ROI question: Hareesh Tibrewala
The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today
Design Doyens meet corporate honchos at BW Businessworld Future of Design
BW Businessworld is back with the fourth edition of the BW Future of Design Summit and Awards on 6 April 2023 in Mumbai
BW Wellbeing World announces 2nd edition of Better Life campaign
The event will take place on 5th April in Mumbai
Pepsi gets Yash on board for new summer campaign
In the campaign, Yash encourages everyone to challenge the noise around them, follow their hearts and just rise
Google opens up access to Bard
In a blogpost, Google said that Bard could provide tips or explain several posts
Kapil Rathee appointed co-founder of Junglee Games
He joined the team in 2015 as VP of Product
MarTech no longer only about marketing, it needs to drive sales: Mirum India report
The survey for the report shows 88% of respondents expect to increase spending on MarTech over the next 3 years
Apis' new Ramadan campaign makes a case for health in times of worship
The campaign will commence on the first day of Ramadan, and continue until the celebration of Eid al-Fitr
JBL named new brand and audio sponsor for Delhi Capitals
The team will wear the JBL logo on the helmet throughout IPL
Mars Wrigley elevates Kalpesh Parmar to GM Asia, Tamer Kadry as Country GM - India
Kalpesh will oversee 20 diverse markets in the Mars Wrigley Asia portfolio
Dr. Subi Chaturvedi wins LMA outstanding achiever award 2023 for corporate excellence
The honour recognises Dr. Chaturvedi's incredible contributions to the fields of strategic advisory, public policy, corporate affairs and communications
‘Women leaders in PR can add value to company’s boards by bringing diverse perspectives’
Bhavya Sharma, Director - communications and ESG, Urban Company, talks about how the PR and communications industry has changed extensively with more women joining workforce
Apis campaign for Ramadan speaks of personal well-being
The campaign, titled “Ibaadat Ke Iss Mahine Rakhein Sehat Ka Saath”, aims to promote individual well-being by blending the spiritual and personal aspects of Ramadan
Viacom18 'hijacks' Google Search in latest campaign for WPL
Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google
Dr. Subi Chaturvedi Wins LMA Outstanding Woman Achiever Award 2023
This honour recognises Dr. Chaturvedi's incredible contributions to the fields of strategic advisory, public policy, corporate affairs, and communications
Print & broadcast journalists awarded at 16th Ramnath Goenka Awards
The winners were felicitated by Dr. Justice D.Y. Chandrachud, the Chief Justice of India
Abhay Chhajlani of Nai Dunia is no more
Chhajlani was a three-time president of ILNA, the apex organization of Indian language newspapers
Guruprasad Mudlapur named President of Bosch Group in India & MD
Soumitra Bhattacharya to retire as President of the Bosch Group in India and from Board
Removal of Star from some cable operator base packages to have no impact: Elara Capital
DEN Networks, Hathway Cable & Datacom and GTPL Hathway have informed their customers that they will remove Star Sports and the network's other channels from April 1
Xotik Frujus eyeing Rs 1,000 crore revenue in 5 years: Anjana Ghosh
Ghosh, the CEO of Xotik Frujus, speaks to e4m about evolving customer preferences, the beverage company's rebranding exercises and more
Why contextual advertising is making a comeback
As part of e4m TechTalk, Dimpy Yadav, General Manager - Xaxis India, writes contextual advertising is re-emerging for delivering relevant & targeted messages to India’s audiences
IndiaCast names Piyush Goyal as Chief Operating Officer
In his last stint, Goyal was EVP and Head - Key Accounts at Star India
Explore the era of agility at Pitch CMO Summit Mumbai 2023
To be held tomorrow, 10 am onwards
Rajya Sabha MP Dr Sasmit Patra joins enba jury panel
Dr Patra is currently the National Spokesperson and Media Coordinator of Biju Janata Dal
IPL became India’s first unicorn in 2008 at $1.1 billion valuation: Report
An analysis by D&P Advisory 'IPL: The Pioneer of Indian Unicorns' said that the valuation of the league has steadily increased since the year of its inception
Brands can be the real winners as gaming firms hit the jackpot with innovative games
Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers
How Nikhil Gandhi led strategic growth for MX Player
Gandhi, who has stepped down as COO, had three focus areas to drive the platform’s evolution when he took over the role two years back