The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media and community events