Dentsu Creative onboards Abhijat Bharadwaj as CCO - digital experience
Prior to this, Abhijat Bharadwaj was with CreativeLand Asia for seven years
Date-wise News
With CTV homes on the rise, BARC to roll out new meters to track data
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
Amit Goenka to take additional charge of ZEE Int’l-Tech, Umesh Bansal to head movie biz
Anurag Bedi to continue leading the music business
Viacom18’s Rajesh Iyer moves on
Rajesh Iyer was Business Head - Regional Entertainment at Viacom18 Media
Uorfi Javed wears 'bread' for The Health Factory
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
'Rejected or not, we own the work': Bang in The Middle to Medanta
The ad agency has hit back at the former client for allegedly using an old, rejected creative made by Bang in the Middle
Capri Global Capital upholds 'customer first' motto in 2nd ad with Gujarat Titans
The 'Farz Nibhaatey Hain' campaign stars Shubman Gill, Rahul Tewatia and Mohit Sharma
Marketing leaders convene at Infidigit-Dun & Bradstreet CMO meet
The CMO Meet provided a valuable platform for marketing leaders to share insights, network with peers, and learn about the latest marketing solutions
Advertising Club of Madras unveils first set of jury team for MADDYS 2024
This year's MADDYS will have 146 award categories
Advertisers should realise that magazine readers have higher purchasing power: Anant Nath
Ahead of the Indian Magazine Congress, Anant Nath, Executive Publisher, Delhi Press and Editor, Caravan, discusses the challenges of the magazine industry and ways to keep it afloat
MS Dhoni time travels to unveil 'future of fans' in Orient Electric’s new TVC
The TVC uses the futuristic narrative to assert that the future of fans is already here
Liqvd Asia wins marketing mandate for Peerless Hospitals in Kolkata
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
SOM Distilleries & Breweries gets Anand Agrawal as its new CMO
Anand Agrawal has previously worked at Hindustan Unilever Ltd, United Spirits Ltd (Diageo), and Pernod Ricard India Pvt Ltd
IRDAI invites bids for appointment of media agency
The request for proposal was issued on March 16, 2024
InMobi's Glance grows 78% in FY23; 76% of operating rev from advertising
The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
ABP Network elevates Parul Kamra to National Sales Head for ABP News & ABP Asmita
Gautam Dutta elevated to National Sales Head for ABP Ananda, and Shailendra Hegde to National Sales Head for ABP Majha
OML Entertainment appoints Kreeti Gogia to helm content
As Senior Vice President, she will spearhead the company’s business and operations for all new fiction, non-fiction, branded and short-form content
Ogilvy’s Talha B Mohsin moves on
Talha B Mohsin last held the position of Executive Creative Director at the agency
DEN Network’s revenue goes up marginally to Rs 313 crore in Q4 FY24
For the year ended March 31 2024, the revenue stood at Rs 1,287 crore, up from Rs 1,242 crore in FY23
DD Purkaystha’s memoir and maiden book to be launched tomorrow
The launch of ‘Headline: Memoir of a Media CEO’ will have a fireside chat between DD Purkaystha, the former CEO of ABP Group, and Sankarshan Thakur, Editor of The Telegraph
Ad veteran Sunil Gupta publishes latest book - ‘Crossed My Mind’
This is the third book by Sunil Gupta, former CEO of JWT, and currently Managing Partner in Results International LLP
Lok Sabha Elections 2024: X restrains political posts at EC's behest
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
The Quint’s Devika Dayal joins Zee News as Revenue Head-Digital
Dayal was with The Quint for more than seven years
'This long and eventful journey is a testament of Mercedes-Benz culture'
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
Focus is to be present on TV to maintain continuity for power brands: Rajiv Dubey, Dabur
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
ZEE withdraws NCLT plea for Sony merger: Move to find new partner?
Also, the withdrawal of the plea will mean one less litigation for ZEEL which might help the company in the long run, say experts
Meta automated ad glitch: No red flags yet, say Indian advertisers
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
ZEE withdraws merger implementation application from NCLT
The decision will enable the company to continue to aggressively pursue all its claims against Sony in the ongoing arbitration proceedings at the SIAC and in other forums