Date-wise News
The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
e4m Staff Jan 31, 2024 10:09 PM
The FMCG giant also won 5 gold, 11 silver and 1 bronze metals across categories
e4m Staff Jan 31, 2024 10:09 PM
The agency won 9 golds, 1 silver and 1 bronze across categories and was named ‘Influencer Agency of the Year’
e4m Staff Jan 31, 2024 10:08 PM
The global media & marketing services agency walked away with 5 gold, 12 silver and 1 bronze metals across categories
e4m Staff Jan 31, 2024 10:08 PM
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
e4m Staff Jan 31, 2024 10:04 PM
RBI said an audit report revealed persistent non-compliances and continued material supervisory concerns
e4m Staff Jan 31, 2024 7:25 PM
Lal has over two decades of media and communications experience including roles at The Economic Times and The Times of India
e4m Staff Jan 31, 2024 7:02 PM
The rebranding initiative is designed to position itself as a youth-centered content network, transcending its traditional radio identity, the company said
e4m Staff Jan 31, 2024 6:37 PM
The campaign, conceived by Vector Brand Solutions, emphasizes inclusivity and balance in one’s financial objectives
e4m Staff Jan 31, 2024 5:52 PM
The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA, the company said
e4m Staff Jan 31, 2024 5:45 PM
As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media and community events
e4m Staff Jan 31, 2024 4:31 PM
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
e4m Staff Jan 31, 2024 4:03 PM
Profit After Tax for the quarter was Rs 229 crore, up 10% versus a year ago
Sohini Ganguly Jan 31, 2024 3:29 PM
During the recent Ram Mandir event, Vidgyor By Silverpush enabled participation for 150 unique advertisers on more than 24 live TV channels
e4m Staff Jan 31, 2024 3:11 PM
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Sohini Ganguly Jan 31, 2024 2:37 PM
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
Kanchan Srivastava Jan 31, 2024 2:10 PM
The ad campaigns by Havas Worldwide India showcase changing cultural perspectives while staying rooted in culinary traditions
e4m Staff Jan 31, 2024 1:28 PM
Pooja Chaudhri was felicitated with ‘Mentor of the year in PR’ award at e4m Women Achievers’ Award
e4m Staff Jan 31, 2024 1:23 PM
The group said it plans to focus on leveraging AI opportunities, maximising creative transformation, expediting growth and improving cash generation
e4m Desk Jan 31, 2024 12:56 PM
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
e4m Staff Jan 31, 2024 12:56 PM
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Aryan Khanna Jan 31, 2024 12:49 PM
Balakrishna Gajelli has earlier worked with FCB Ulka, BBDO India and Leo Burnett India
e4m Staff Jan 31, 2024 10:44 AM
A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting
NATIVE CONTENT Jan 31, 2024 10:43 AM
The food delivery platform has posted Rs 8,265 crore as operational revenue
e4m Staff Jan 31, 2024 10:15 AM
The company's profit for the October-December quarter soared to 33%, thanks to its investments in artificial intelligence technology
e4m Staff Jan 31, 2024 8:44 AM
ZEEL’s reply came after the BSE on January 30 sought clarification from it on the news report that appeared on a business portal
e4m Staff Jan 31, 2024 8:43 AM
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
e4m Staff Jan 31, 2024 8:40 AM
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent
Sohini Ganguly Jan 31, 2024 8:27 AM
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users as well as digital natives
Shantanu David Jan 31, 2024 8:26 AM
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
