Uorfi Javed wears 'bread' for The Health Factory
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
The Health Factory has announced its latest collaboration with actor Uorfi Javed.
Partnering with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to capture the attention of Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.
Expressing her excitement about the collaboration, Uorfi Javed said, "As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory's initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It's been an absolute joy being a part of this campaign."
"At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory's innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms," said the brand.
