Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads

Tanzila Shaikh Mar 3, 2023 9:02 AM

Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties  

Tanzila Shaikh Dec 22, 2022 9:06 AM

Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM