QYOU Media India launches its direct-to-consumer app, Q PLAY
Consolidates digital exclusive content to deepen audience engagement
Date-wise News
SAP Concur appoints Kumar Gaurav Gupta as VP & Country Manager to lead its India biz
Prior to SAP, Kumar was a business consultant advising customers on strategic priorities
INOX Leisure signs agreement with ICC to live screen Men's T20 World Cup 2022
The live matches will be screened across INOX multiplexes in more than 25 cities
Hormuzd Masani re-elected as President of Asia Pacific Audit Bureaux of Certification
Masani has also been named as the executive board member of the International Federation of Audit Bureaux of Certification (Hon Treasurer)
Somany extends its association with Salman Khan for another 2 years
Somany roped in Salman as the brand ambassador in the year 2019
WeWork's brand campaign makes 'greatness' its focal point
The videos dive deeper into WeWork India’s diverse product offerings
Mia by Tanishq’s new campaign celebrates the various facets of feminine strength
The ‘#ThisIsMe’ campaign is conceptualised by Famous Innovations
e4m MarTech India Conference 2022 to decode digital transformations through technology
Industry experts will convene on October 14, 2022, to discuss trends and practices from the dynamic world of MarTech
62 websites get approved for CBC empanelment
Back in April, the CBC put out an advisory inviting application for the same
CollegeDekho appoints Sushant Kashyap and Ashfaq-Ul-Ahad to senior leadership roles
They’ll focus on further enhancing the portfolio of CollegeDekho Assured, the company said
Fast&Up GoodEatz launches ProteinMadeTasty campaign
The film features chef Sanjeev Kapoor
QuackQuack kicks off new brand campaign with Aahana Kumra
The campaign is live on platforms like Google, Facebook, Instagram and YouTube
Nykaa rings in festive season with Alaya F
The campaign talks of festive looks and the excitement of getting dressed for the wedding season
Ferrero Rocher gets Sara Ali Khan on board for Diwali ad
The digital ad talks about “making every moment perfect”
Roger Binny to be next BCCI President: Reports
Binny will be taking over from Sourav Ganguly; Rajiv Shukla to continue as Vice-President
Welspun says ‘Life Se Maango More’ with Akshay Kumar
The campaign is live on television in 8 languages besides Print, OOHs and digital & social media platforms
Ranveer Singh stars in Adidas’ global campaign for streetwear line Y-3
Ranveer is the first Indian to feature in Y-3’s global campaign in its 20-year history
‘Taiyaari toh zaroori hai’, says Axis Mutual Fund
Axis Mutual Fund and Mirum have teamed up for the new investor awareness campaign
Edtech firm LEAD elevates Anupam Gurani to Chief Business & Marketing Officer
Manoj Naik named Chief Finance and Operations Officer
Maybelline marks World Mental Health Day with 'Brave Together' campaign
Olympian PV Sindhu is the ambassador of the brand's mental health campaign
Bergner India’s Diwali campaign is a tribute to the 'great Indian family’
The ad film has been conceptualised by Interactive Avenues
Dabur Red Paste recreates Amitabh Bachchan's 'Eir Bir Phatte' video on his 80th birthday
The video has been conceptualised by Ogilvy
Country Delight motivates people to ‘Live Better’
The brand has come up with a new digital campaign and features two films
World Gold Council launches new campaign ‘You are gold’
The campaign is aimed at making the youth aware about the relevance and adoption of gold jewellery
We see a robust festive season building up: Abhay Pruthi, CRED
Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more
McCain Foods India names Piyush Patnaik as Managing Director
Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
Milton says ‘Kuch Naya Sochte Hai’ in new TVC
The films showcase the evolution of Milton products with the changing needs of consumers
Rishabh Sharma elevated as Head of Core Business, Twitter Next Asia-Pacific
Sharma has been leading Twitter Next in India since 2017
ZEEL to air International League T20 across 10 linear channels
The tournament will also be live-streamed on ZEE5
ITW adopts campaign to save 11-year-old with cancer
ITW Universe has pledged to match every donation made for the child’s treatment
Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
Industry observers say the move will help the channels retain loyal audiences since fiction has been their stronghold
Festive focus: E-comm players working on maximising reach in tier cities
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
One of my key goals is to get the market ready for Programmatic 2.0: Tejinder Gill
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space
Amitabh Bachchan turns 80: Why brands love Big B
A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
‘Ghosting’ haunts creative agencies as more & more brands disappear after calling pitches
The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts
Wieden+Kennedy India appoints Anirban Roy to head planning in Mumbai & Delhi
He will be operating out of the Mumbai office