IPL Auction Live: Jio Cinema onboards 5 sponsors, 12 partners; Disney Star gets 18 brands
The players’ auction for IPL 2023 is slated to be held in Kochi today
Date-wise News
MPL and BYJU’S to exit BCCI sponsorship deals
The cricketing body has reportedly asked both sponsors to stay on board till March 31, 2023
Radio City Super Singer Season 14 hits 4.55 lakh registrations
Kailash Kher will be mentoring the show's singers for the third consecutive year
'There can never be a cookie-cutter approach to communications'
Prasidha Menon, Regional Communications Lead, India and SE Asia, Airbnb, was honoured with ‘Communicator of the year (Corp Comm professional)' award at e4m PR & Corp Comm Women Achievers Awards 2022
Moj: Micro-influencers & content in regional languages to be the next big thing
In 2022, 12 million monthly active creators created over 750 million videos on Moj, the platform said
Bisleri teams up with Gujarat Titans
The brand will be the Official Hydration Partner for three years
Nodwin Gaming to host India Premiership 2023
Kingfisher has come on board as the title sponsor
Rasna forays into health & wellness sector with Rasna Healthy Day
The launch has been supported by digital campaigns featuring Mandira Bedi and Sonali Bendre
First ABP Live Auto Awards reveal best in auto innovation
The Car of the Year award went to Hyundai Tucson, while Maruti Grand Vitara emerged as winner of the 'SUV of the Year 2022' title
Karthi & John Abraham star in Sony Sports Network’s WWE campaign
The channel has launched the campaign in Hindi, Tamil and Telugu
BIS as national standards body: HC asks Centre & BARC’s response
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
Throwback Thursday: Did Coke invent the Santa Claus we know?
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
Amitabh Bachchan most recognised celeb; phones most bought product in India: Hansa survey
Hansa lists the top four trends that ruled in 2022
Radio reinvented: Sector taps on higher reach in tier cities
Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
‘India as a market for Lenovo is continuing to do positively well’
Chandrika Jain, Director- Marketing, Lenovo India, shares interesting insights into Lenovo's 'human-centred innovation' campaign
Exploring the post-pandemic potential of CTV adoption in India
Guest Column: Jaiti Hariani, Sales Director, West, DoubleVerify, drives home the importance of third-party verification for advertisers to beat ad frauds and to realise the full potential of CTV
2023: Quick commerce, consumer privacy, gaming and content to drive digital growth
Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to come
IPL Auction Live: Broadcaster, streaming partner set to make big money
While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20 lakh