Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal
According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour