MPL Global Head of Communications Senjam Raj Sekhar walks us through the viral #FanBannJaaoge campaign crafted to drum up support for India's athletes
The Tokyo 2020 Summer Paralympic Games, set to take place between 24 August and 5 September, will be the first time Eurosport broadcasts a global multi-sport event in India
Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns
The team won a bronze medal after a 41-year gap
The Olympian's success story won't be overnight, opines industry watchers, who say that Borgohain will have to build on her personal brand from here on
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
A medley of ways in which brands extended support to the Indian contingent
Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage
The campaign, featuring boxers MC Mary Kom & Vikas Krishan Yadav and table tennis player Manika Batra, pays rich tribute to athletes’ resilience & determined spirit to succeed against all odds
Films will feature eminent personalities such as Kiren Rijiju and General Bipin Rawat
With an aim to support the Indian contingent at Olympics Games Tokyo 2020, the campaign has been conceptualized and created in-house by the SPSN team
The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks