As per the implementation plan, the DPOs will have to ensure that subscribers avail of pay-TV service as per NTO 2.0 norms with effect from 1st April 2022
The Bench also noted that the second proviso of the twin conditions of NTO 2.0 is arbitrary and violates the broadcasters fundamental rights
While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out
According to TRAI Secretary SK Gupta, at the time of NTO implementation, broadcasters were up in arms claiming that it will harm the industry but broadcasters and DPOs ended up profiting from it