The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
The campaign has been created by Thought Blurb Communications
The brand has roped in Leander Paes & Geeta Phogat as brand ambassadors to raise awareness about esports and the discipline, and the ethos of an ace esports athlete
Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals
Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics