'Brands will reap benefits of investing in first-party data, building ties with customers' Lemma's Rajeev Dhal and Noise' Utsav Malhotra decode strategies to reach out to the elusive 'digital nomad' at the e4m Pitch CMO 2024 summit e4m Staff Jun 11, 2024 4:45 PM
‘Consumer journey integral part of a brand’s success’ At the e4m D2C Revolution Summit, a panel of industry leaders spoke about the journey of their brands and what makes them successful and unique e4m Desk Aug 8, 2022 11:35 AM
Self evaluation is best way to move forward while building a brand: Utsav Malhotra In a special address at the Pitch CMO summit 2022, Malhotra, COO of Noise, stressed on the importance of consumer data in building a brand e4m Desk Jul 4, 2022 6:11 PM
‘We are all in the business of building brands, not acquiring transactions’ Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding Neeta Nair Sep 30, 2021 8:39 AM
'YouTube tech reviewers have grown 5x, tech writer engagement up 4x' At the Pitch CMO Summit 3.0, a panel discussed how brands are acing the online shopping research experience to boost brand salience e4m Desk Sep 28, 2021 9:12 AM