MIB pauses unrolling of viewership data for news
The government allowed unrolling of the viewership data last week after BARC sought its approval
viewership-data
Sponsors show trust in news genre despite ratings blackout; here’s why
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
BARC India to introduce algorithms to mitigate impact of landing page on viewership data
The new initiative will reflect in the data for Week 34, starting August 22