The government allowed unrolling of the viewership data last week after BARC sought its approval

Naziya Alvi Rahman Nov 21, 2023 6:11 PM

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

The new initiative will reflect in the data for Week 34, starting August 22

exchange4media Staff Sep 3, 2020 11:36 AM