Top content creators and experts at the Impact Digital Influencer Conference discussed how brands and influencers can strike the right chord
Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands
The 21-year-old TikTok star has created a short video skit with content-creator Viraj Ghelani in Lame's first-ever association with an Indian brand