Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand

Tanzila Shaikh Nov 24, 2023 9:03 AM

Industry experts warn against advertisers losing sight of their purpose in their quest for virality

Tanzila Shaikh Mar 24, 2023 9:12 AM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM