Laqshya Pitch CMO Awards 2023 celebrates the finest marketing leaders
The awards honoured game changers in the marketing industry for their innovative, creative and outstanding works
Date-wise News
In PNB MetLife Insurance’s new film, PV Sindhu plays badminton with her animated avatar
The campaign aims to convey a message about Life Insurance Child Plan
Mumbai Indians celebrates Maximum City Mumbai in new campaign for IPL
The marketing campaign will use various touchpoints including TV, Digital, Out of Home and Radio
TCL is the official sponsor of Sunrisers Hyderabad
The association is for the fourth time in a row
DP World and Delhi Capitals announce long-term partnership
DP World will be featured prominently on the back of Delhi Capitals official match jerseys as well as training gear
Liqvd Asia appoints Vaibhav Ajmera as Director – Business & Services for south biz
Ajmera has worked with brands such has Mumbai Indians, Tata Sky, Discovery Channel, and Animal Planet Channel
TAM Sports launches CTV and mobile ad monitoring service for IPL 2023
This specialized service will provide real-time data and insights
playR is Punjab Kings' official fan merchandise partner for IPL
The partnership will bring fans Punjab Kings fan merchandise such as fan wear, caps, - cricket equipment, fitness and accessories
Mayank Agarwal and Joy Bhattacharya discuss love for pizza in new EatFit ad
The spot is a part of the brand's latest campaign #IPizzaLove for IPL 2023
Viacom18 gets exclusive MotoGp rights for India
The event will be streamed on JioCinema and Sports18
Croma announces partnership with Gujarat Titans
The electronics retailer has come on board as an official electronics partners
Ashish Kaul chosen as Jury for Promax Awards
Kaul has spent 29 years in the global media and entertainment industry
Raymond’s communication strategy has always reflected the mood of India: Sunil Kataria
The CEO of Raymond Lifestyle delivered a keynote speech at the Pitch CMO Summit in Mumbai on Friday
Ram Jayaraman takes over from Garima Khandelwal as Mullen Lintas Chief Creative Officer
Jayaraman joins the agency from Meta’s Creative Shop
The Elephant Whisperers stars Bomman & Bellie celebrate Oscar win at Netflix party
The protagonists of the documentary, joined a very special press conference, coming all the way from the Theppakadu Elephant camp in Tamil Nadu
Bhavneet Bhalla to lead strategic planning at 82.5 Communications
He has previously worked for agencies like WT and Lowe, in India and in Muscat
Zepto’s ‘Nahi Milega’ uncle wows netizens
The 10-min grocery delivery service roped in an uncle from Delhi to build the trending character of Uncle ji weeks before unveiling their brand campaign
Vivek Sinha back at VCCircle, joins as Editor
Sinha rejoins after stepping down as Managing Editor of VCCircle in January 2021
Markand Adhikari’s column on OTT content a hit on Twitter
Apart from being ranked 4 in India trends, it has also sparked a social media conversation about OTT content
Adman & director Pradeep Sarkar no more
As per reports, Sarkar, 68, breathed his last in a Mumbai hospital on Friday
Jio unveils data plans ahead of IPL
The teleco is offering cricket plans with 3 GB data per day
MIB names MSOs who have not complied with TRAI’s interconnection regulation
The ministry has advised broadcasters to enter into fresh agreements with only those MSOs who have complied with the TRAI norms
Go viral or go home? Why brands need to rethink their approach
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
FAST & Freemium: Why more & more advertisers are streaming towards Connected TV
These platforms, say experts, provide access to massive amounts of user data, enabling precise targeting and cost-effective advertising campaigns
Happening Today: Pitch CMO Summit Mumbai back with on-ground edition after 3 years
The theme of this edition of the conference is ‘The Agile Marketer’