Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The ad film also serves as a connection between the present and an older campaign film by HDFC Life, 'Har Sapne Ka Aadha Hissa'
The website has also introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life
The campaign will be promoted across social media channels, YouTube and digital platforms to ensure maximum reach and visibility
The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement
The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart
Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology
The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom