weddings

Going 60:40 with TV-digital for ‘Weddings by Canon’ campaign

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C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign

Mansi Sharma Jul 22, 2021 8:06 AM

Retail likely to see biggest metamorphosis in the pandemic: Ranjani Krishnaswamy, Titan Co

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Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

'If your brand creates positive human stories, it will be remembered long after COVID'

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Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times

Adhish Zaveri Jun 17, 2020 8:26 AM

Kalyan Jewellers launches #MuhuratAtHome campaign for lockdown weddings

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The brand campaign TVC is expected to launch in June and will run through the season

exchange4media Staff May 30, 2020 3:36 PM